MilkLAB by 5.5 design studio reconnects milk producers, buyers, and animals
In recent dietary trends cow-milk is seen as the number one enemy; however, allergies aside, it has been nourishing humanity for thousands of years. Originally a fully organic drink, by now it has become an industrial product that has nothing to do with the animal. The Vache á Lait project that involves designers and milk producers, aims to give its rank back to milk, and to lead back consumers to the roots and rediscover forgotten traditions. As part of the venture, 5.5 design studio created MilkLAB, a set of objects fostering milk production and selling.
The Domestic Cow is a milk dispenser that is topped up by a local producer each day with fresh milk. Buyers are free to ‘brew’ their own milk to the Milking Glass, a small and simple container for takeaway. The dispenser’s bottom is basically an imitation of udders, providing a gentle way for urban dwellers to reexperience animal contact. And not only that; with cutting out the industrial pasteurisation and preservation stages, buyers can learn to re-taste organic, authentic milk, that is now unfamiliar for most of us. The MilkLAB is a beneficial construct for producers as well, who come to direct contact with clients and can build extensive social links. Since no third parties are involved, costs are reduced, and farmers can achieve a safe income.
Pictures courtesy of 5.5
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
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