Wästberg & Massproductions open showroom on Stockholm
Stockholm’s Hammarby quay, an old industrial area now is under the transformation of becoming the city’s new creative hub. As part of this process, more and more studios, showroom, artists, and other design-led initiatives find new home in the abandoned buildings, changing the cityscape for the better and bringing in life to the desolated area. The mismatch of sparkling creativity and grey technical environment seemed also fitting with Massproductions and Wästberg, two creative studios sharing similar design ethos. Timed for the Stockholm Furniture Fair 2016, they opened their common showroom in the Allén house of Hammarby.
The ground floor space in the Johannes Norlander-designed building knows all that is important for the two companies: a severely modernist, clean space with construction materials worth to be exposed. The showroom design was completed by local architecture form Guise, who intended to preserve as much of the original as possible by letting stark concrete floors a vast panels of glass take centre stage. The final space is in perfect harmony with Massproduction’s utilitarian furniture and Wästberg’s contemporary lighting solutions. As both studios have their own idiosyncratic design languages that are not influenced by trends, their showroom is the perfect manifestation of no-fuss, cleaned-up, overtly functional ‘Modernism 2.0’.
We are a bunch of creatives from very diverse backgrounds, like architecture, interior architecture, design and graphics design held together by our passion for fresh ideas, new technology, alluring concepts, effortless fun, relentless design, products, and dreams. All of us are a working professional creating living spaces, environments in a daily basis focused on three areas like homes, work- and leisure-spaces.
We want to include you in this flow of creativity through our selection on how we work, live and play.