Thom Browne installs futuristic office at Le Bon Marché pop-up
Prestigious Parisian department store Le Bon Marché invited American Thom Browne for an early fall pop-up shop. Trapped inside a modest-looking wooden box, a whole new world unfolds inside in front of visitors’ eyes. The set-up is almost an exact replica of Browne’s fall/winter 2015 presentation, featuring mirrored walls and luminous flooring. The old trick of evoking a sense of infinity and multiplication is further strengthened by the application of fluorescent lightning.
Just like the original show, the Bon Marché pop-up is thematically also centred around the idea of “Officeman”, hence the bureau-like decoration and accessories, all silver-plated, to match the cladding. The replacement of living models with a number of empty silver brogues just adds to the drama of the interior. Not as if it would be a dreary scene: the styling reminiscent of the ‘50s rather evokes the ‘space age’ with all its futuristic visions, and optimistic uncertainty about a nearing utopia. Referring to the golden years of tailoring is not accidental from Thom Browne’s part. The New-York based designer is known for his classical shapes and silhouettes. Shrunken jackets, cropped trousers, slim ties lead to an overall smart and sharp look, the signature of the fashion house. For the Parisian installation, select pieces are available to buy on the spot until mid October, while the rest of the collection will be sold online.
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