Nendo designs chocolate store for Belgian Bbyb.
Belgian chocolate manufacturer Bbyb. opened its first overseas store in the Ginza district of Tokyo in collaboration with local studio Nendo. The inspiration for the presentation layout was taken from the modular packaging of the chocolate boxes. At Bbyb.’s, five chocolate bars are placed in sliding boxes from which again five slot together into a square box. To display them in the shop, the Nendo team repeated the same “chest of drawers” pattern in life-size scale and designed a transparent square-shaped system of drawers.These can be slid and opened in the same manner as the chocolate boxes.
Apart from featuring a single-color panel at the front of each drawer to indicate flavor, the shop space is kept entirely in white. For customers who wish to have a bite on the spot, a seated coffee section was set up at the back. To separate the shopping and tasting functions visually, this tract was designed to be the polar opposite of the front, operating with black walls and furnishings.
With the airy arrangement, and the mixture of transparent perspex and minimal colors Bbyb.’s and Nendo’s collaboration is refreshing amongst candy stores usually operating with fairy-sugary ideas both in design and taste. The opening-closing of the drawers and boxes, together with the visual contrast between the shopping and tasting sections bring in enough playfulness, and still allow for customers to focus on what they actually came in for: to select and enjoy the creations of Bbyb.-founder and two Michelin star chef Bart Desmidt.
Photos: Daici Ano
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