VSCO launches new identity with code-based language
VSCO is one of the most popular camera and photo editing apps, that, besides offering a set of hip filters, also operates as an online social platform collecting self-entitled photographers. To maintain their fresh appeal, they introduced a new identity together with studio Letters of Sweden. The reboot was preceded by a company-wide research, and used the VSCO Gothic typeface as the foundation for further visual journeys.
The sans serif type, with five weights for digital and print use, was deconstructed to form a set of geometric, visual symbols. The development of the code-based language fits seamlessly with the brand’s design philosophy centred around exquisite, polished, and free-spirited looks.
The logo, just the like whole identity, is built of from three main symbols, that were rearranged for different applications, all incorporating the “human experience”. Since the rebranding process was a well thought-through project, it has been extensively documented. The material is now made public under the VSCO Id subpage on the company’s website, allowing a glimpse behind the curtains of visual marketing.
Source: It’s Nice That
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